OUR MISSION

WE ARE LUCKY TO BE IN THE BICYCLE BUSINESS. WE KNOW THAT GETTING MORE PEOPLE TO RIDE BIKES EVERY DAY CAN CHANGE THE WORLD FOR BETTER. WE ARE PROUD TO BE A PART OF THAT.

We also know that traditional bikes exclude many who suffer the common musculoskeletal issues associated with riding them regularly. That’s why we’ve re-designed the bicycle. Rather than forcing the human form to uncomfortably and inefficiently conform to a bike, we’ve freed it, delivering beautifully crafted bikes that serve our form.

Our mission at Cruzbike is to make the world a better place by designing, building and selling beautiful ergonomic bicycles for intelligent cyclists who seek superior performance and the freedom to ride farther, faster.

In the process, we seek to delight cyclists at every phase of experience of our brand - from simply learning about our products, to purchase, delivery, service and community.
OUR BIKES THE CASE FOR YOUR HEALTH

WHO OUR BIKES ARE MADE FOR

Our bikes are made for intelligent cyclists, for those who challenge the mainstream and reject the outdated bicycle geometry that surrounds us. For those who secretly love it when roadies scoff, then find they can’t drop us on a climb, or at all. Our bikes are made for weekend warriors, commuters, tourers, randonneurs, record-setters and those who just want to take back the joy of cycling.
STORIES FORUM

WHO OUR BIKES ARE MADE FOR


CORE COMMITMENTS

We are growing the Cruzbike brand with an expanding team, continuing our legacy of innovation and doubling down on our core commitments to you, our customers. Those commitments include innovation in design, excellence in service, integrity in everything we do and giving back.

EXCELLENCE IN SERVICE

We seek to delight cyclists at every phase of experience of our brand. We are committed to providing excellent customer service to every member of the Cruzbike community.

GIVING BACK

We know cycling can change the world and it can do that in more ways than one. That’s why we’re proud to pledge a portion of our profits to 3000 MILES TO A CURE, a nonprofit whose mission is to end brain cancer. We love 3000 Miles to a Cure’s action-oriented approach to its mission and we join them in the expectation that a cure will be found if we work together to fund research.
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INNOVATION IN DESIGN

Our roots are in innovation. It is the DNA of the Cruzbike universe. We do not accept the status quo. We do not sit on our laurels. We take what we have learned and move ever forward to the goal of a better bicycle. When someone tells us it can’t be done, that only makes it more rewarding when we do it.

INTEGRITY IN EVERYTHING WE DO

We hold ourselves to the highest standard of integrity in every facet of our business from customer service to competition.

Jim Parker

JIM PARKER, M.D.

Director, Co-founder 2005-Present

In 2005, Jim discovered John Tolhurst’s brilliant bicycle conversion kit after months of searching for a better way to bicycle. He recognized the intelligence and potential impact of dynamic boom front wheel drive technology and invested in its future, forming a partnership with John. Jim now serves as Cruzbike Director and continues to drive Cruzbike’s innovation in product design, constantly moving forward to the goal of a better bicycle.

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Maria Parker

MARIA PARKER

CEO, World Record Holding Cyclist 2005-Present

Since she Joined Cruzbike in 2005 alongside Jim, Maria has invested in its growth by powering day- to-day operations ranging from customer service and fulfillment to strategic leadership and world record-setting. She has served as Cruzbike Team Racer, COO and most recently is serving in her 2014 appointment as CEO. She leads a growing Cruzbike team, seeking to delight customers at every phase of experience of our brand, protecting Cruzbike’s values and driving its growth.

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Forum Username: Maria Parker
Rober Holler

ROBERT HOLLER

Product and Customer Experience Manager 2014-Present

Like Jim, Robert Holler’s first recumbent was a Cruzbike Conversion Kit. It was one of the first ones made. Since then, he has ridden nearly every style of two-wheeled recumbent and worked in the recumbent industry. Ultimately he returned to Cruzbike as his bike of choice (he now rides a V and a Q) as the best on the market. Cruzbike officially welcomed Robert to the team in 2014. His role as product manager leverages his extensive mechanical knowledge, love for and knowledge of Cruzbike and passion for delivering an exceptional customer experience.

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Forum Username: Robert Holler
Lucia Parker

LUCIA PARKER

Director of E-commerce 2014-Present

Lucia is a marketing professional, joining Cruzbike with five years of e-commerce experience leading digital and direct to consumer strategy for a global consumer packaged goods brand based in Denver, CO. Her accomplishments include increasing brand awareness, online revenue and aligning cross-channel promotional strategy to drive demand and support overall business objectives. She is also a Cruzbike lover by blood and by choice, as Jim and Maria’s daughter. She is excited to work with the team to grow Cruzbike’s brand.

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