May 2, 2012/ Jim Parker
In an effort to raise awareness of the Cruzbike outside of the established “recumbent world” we enlisted the help of Director Kevin T. Wilson, whose most recent accomplishment is winning $1 million for his Super Bowl Doritos ad called “Sling Baby”.
Here is the link to our ad.
We hope you enjoy the ad, pass it on to your friends, and post it on your Facebook page.
The market for the ad is not current recumbent riders, but we’re hoping current recumbent riders will see the advantage of helping the ad penetrate the mainstream market. We hope other recumbent bicycle companies follow our lead and begin more advertising targeted to the mainstream market.